Today, everything seems to have a catch. Hidden costs, small print, late charges - all common tactics used by companies to attract customers with an attractive headline rate, and only when it's too late does the customer feel the sting in the tail. The final real cost is invariably higher than the headline cost that attracted the customer in the first place.
At DCC, we pride ourselves on both our honesty and transparency. What you see is what you get. Simple. No hidden costs, no prices quotes excluding VAT, no connection fees, no call rounding. Unlike our competitors.
Below is a comparison showing how misleading Headline Rate can be, and how wildly it can vary to the Real Rate actually charged. Only with DCC is the Real Rate ALWAYS the same as the Headline Rate.
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Headline Advertised Rate | 1.00 p/min | 29.09 p/min | 70.04 p/min | 10.00 p/min | 5.88 p/min | 10.00 p/min |
BREAKDOWN | ||||||
Variable Rate Pence Per Minute (excluding VAT) |
0.83 p/min | 24.24 p/min | 58.37 p/min | 8.33 p/min | 5.88 p/min | 8.33 p/min |
VAT | 0.17 p/min | 4.85 p/min | 11.67 p/min | 1.67 p/min | 1.18 p/min | 1.67 p/min |
Variable Rate Pence Per Minute (including VAT) |
1.00 p/min | 29.09 p/min | 70.04 p/min | 10.00 p/min | 7.06 p/min | 10.00 p/min |
Connection Fee | 0.00 p | 13.87 p | 13.90 p | 4.00 p | 0.00 p | 14.94 p |
Per Second Billing | YES | YES | YES | NO | NO | NO |
EXAMPLE | ||||||
Average Call Duration (minutes) | 5.1 mins | 5.1 mins | 5.1 mins | 5.1 mins | 5.1 mins | 5.1 mins |
Variable Rate Pence Per Minute (including VAT) |
5.10 p/min | 148.36 p/min | 357.20 p/min | 60.00 p/min | 42.36 p/min | 60.00 p/min |
Connection Fee | 0.00 p | 13.87 p | 13.90 p | 4.00 p | 0.00 p | 14.94 p |
Total Cost to Customer | 5.10 p/min | 162.23 p/min | 371.10 p/min | 64.00 p/min | 42.36 p/min | 74.94 p/min |
Real Pence Per Minute Rate | 1.00 p/min | 31.81 p/min | 72.77 p/min | 12.55 p/min | 8.31 p/min | 14.69 p/min |
DIFFERENCE between Real & Headline Advertised Rate | - | 2.72 p/min | 2.73 p/min | 2.55 p/min | 2.43 p/min | 4.69 p/min |