Honesty is the best policy

Today, everything seems to have a catch. Hidden costs, small print, late charges - all common tactics used by companies to attract customers with an attractive headline rate, and only when it's too late does the customer feel the sting in the tail. The final real cost is invariably higher than the headline cost that attracted the customer in the first place.

At DCC, we pride ourselves on both our honesty and transparency. What you see is what you get. Simple. No hidden costs, no prices quotes excluding VAT, no connection fees, no call rounding. Unlike our competitors.

Below is a comparison showing how misleading Headline Rate can be, and how wildly it can vary to the Real Rate actually charged. Only with DCC is the Real Rate ALWAYS the same as the Headline Rate.

Headline Advertised Rate	1.00 p/min	29.09 p/min	70.04 p/min	10.00 p/min	5.88 p/min	10.00 p/min
BREAKDOWN
Variable Rate Pence Per Minute (excluding VAT)	0.83 p/min	24.24 p/min	58.37 p/min	8.33 p/min	5.88 p/min	8.33 p/min
VAT	0.17 p/min	4.85 p/min	11.67 p/min	1.67 p/min	1.18 p/min	1.67 p/min
Variable Rate Pence Per Minute (including VAT)	1.00 p/min	29.09 p/min	70.04 p/min	10.00 p/min	7.06 p/min	10.00 p/min
Connection Fee	0.00 p	13.87 p	13.90 p	4.00 p	0.00 p	14.94 p
Per Second Billing	YES	YES	YES	NO	NO	NO
EXAMPLE
Average Call Duration (minutes)	5.1 mins	5.1 mins	5.1 mins	5.1 mins	5.1 mins	5.1 mins
Variable Rate Pence Per Minute (including VAT)	5.10 p/min	148.36 p/min	357.20 p/min	60.00 p/min	42.36 p/min	60.00 p/min
Connection Fee	0.00 p	13.87 p	13.90 p	4.00 p	0.00 p	14.94 p
Total Cost to Customer	5.10 p/min	162.23 p/min	371.10 p/min	64.00 p/min	42.36 p/min	74.94 p/min
Real Pence Per Minute Rate	1.00 p/min	31.81 p/min	72.77 p/min	12.55 p/min	8.31 p/min	14.69 p/min
DIFFERENCE between Real & Headline Advertised Rate	-	2.72 p/min	2.73 p/min	2.55 p/min	2.43 p/min	4.69 p/min